01
Calls that ring out
When the crew is on a job and the office is slammed, calls go to voicemail. Many callers simply dial the next company on the list.
Home service growth partner
The growth partner who finishes the job.
I partner with home service businesses to grow the whole pipeline. I generate the leads, then build the systems that answer every call, follow up in seconds, and turn demand into work on the calendar.
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Principle 01
Funnels, ads, and follow-up since 2016
Principle 02
My business runs on the systems I sell
Principle 03
Leads are not the problem. Follow-up is.
Problems + opportunities
Where good companies leak revenue
Most home service companies do not have a demand problem. They have a follow-through problem. Calls ring out, new leads wait days for a callback, and quotes stall while everyone is busy doing the work.
02
Follow-up that comes too late
A new lead is warm for minutes, not days. Slow callbacks quietly hand jobs to whoever answers first.
03
Paperwork that stalls jobs
Proposals, invoices, and job notes live in five different places, so the office redoes work and won jobs wait on admin.
Free field guide
Find the leaks before you buy more leads
The AI Growth Self-Audit is a plain-English checklist for walking your own pipeline, from first ring to paid invoice. They are the same checks I run on client pipelines, where our best campaigns have turned four in ten leads into booked appointments.
Get the Free AI Growth Self-AuditInside the guide
Lead capture
Count how many of your calls, forms, and messages actually become leads somebody can follow up on.
Speed and follow-up
Clock how fast a new lead hears back, and what happens to the ones who do not answer.
Quote to cash
Spot where quotes, scheduling, and invoices stall after the appointment is set.
Approach
Fix the leaks first. Then pour on fuel.
No twelve-tool stack and no big-bang overhaul. We find what is costing you jobs, close the most expensive gap first, and only add lead volume once the pipeline can hold it.
01 / Diagnose
Map the pipeline
We trace every path a customer takes to reach you, from ad click to inbound call, and find exactly where they fall through.
02 / Prioritize
Pick the highest-value fix
Every gap gets weighed by what it costs you and how quickly it can be closed. The fixes that pay for themselves come first.
03 / Implement
Build for your crew
Systems only work if your team actually uses them. We build around how your office already operates and stay involved until it sticks.
Areas of expertise
The work behind the promise
Four kinds of work with one goal: more booked jobs from the demand you already pay for, and less friction between your team and getting paid.
AI receptionists and appointment setters
Voice and text agents that answer every call, greet callers by name, capture job details, filter spam, and book qualified appointments.
CRM and workflow builds
Custom CRMs and automations built around your trade, from call transcript to drafted proposal to QuickBooks invoice.
Lead generation
Facebook and Google campaigns managed hands-on to feed the system real, local demand instead of cold lists.
Reporting and dashboards
One screen that shows what you spent, what it produced, and which jobs it booked, without spreadsheet archaeology.
About Ben
[Portrait or personal image goes here]
From knocking doors to building the systems that answer them
I paid for college knocking doors, and I hated every minute of it. I am a computer person by nature. But consistency kept me near the top of the company, and it later made me one of SolarCity's top consultants. I personally sold more than 250 residential solar systems, half of them remotely, before moving to the marketing side in 2016.
Running ads for service businesses, I kept hearing that the leads were bad. So I generated the same kinds of leads for myself, called them fast, and closed them. The leads were fine. The follow-up was broken. I have spent the years since building systems that fix follow-up for good, and my own business runs on them every day.
Start with the guide
See where your pipeline is leaking jobs
Enter your first name and email and the guide goes straight to your inbox, with an instant download on the next page. Work through it with your team and fix the cheapest leak first.